Navigating the Purchase of a Genesis GV70

The Genesis GV70, a standout in the luxury compact SUV market, offers a blend of performance, comfort, and advanced technology. For those looking to acquire this vehicle without overspending, there are several strategies to consider that go beyond simple dealership promotions. This comprehensive guide explores how to purchase a Genesis GV70 by making well-informed decisions and utilizing strategic buying practices.

Understanding the Genesis GV70 Pricing Structure

The Genesis GV70 comes in multiple trims, with the base model typically starting around $41,000. High-end versions with additional features and more powerful engines can cost upwards of $60,000. Prices vary based on the engine size, drivetrain (AWD is more expensive than RWD), and the level of luxury and technological amenities included.

Step 1: Determine the Right Configuration

Before you begin shopping, decide on the configuration that best meets your needs. Evaluate what features are essential for you, such as engine type, interior luxury appointments, and safety technologies. Understanding exactly what you want can prevent overspending on unnecessary extras.

Step 2: Research the Market

Conduct thorough research to understand the pricing dynamics for the GV70. Resources like Edmunds, Kelley Blue Book, and local Genesis dealership websites can provide insights into the base cost and optional extras. Comparing these costs across different regions may also reveal price variations that could be leveraged.

Step 3: Expand Your Search Area

Don’t limit your search to local dealerships. Expanding your search geographically can sometimes lead to better pricing, especially if you are willing to travel or have the vehicle shipped. Dealerships in less populated areas might offer more competitive pricing due to lower demand.

Step 4: Time Your Purchase

Timing can play a significant role in the purchasing process:

  • End of the Model Year: As dealerships make room for new models, last year’s models may be priced more attractively.
  • End of the Month or Quarter: Dealers may be more motivated to negotiate at these times to meet sales targets.
  • Off-Peak Seasons: Purchasing during slower sales periods, like the winter months, might also result in better pricing or more willingness to negotiate.

Step 5: Utilize Online Tools for Price Comparison

Use online platforms like TrueCar, CarGurus, or to compare prices across multiple dealerships. These tools can also provide information on what others have paid, giving you a benchmark for negotiating.

Step 6: Consider Nearly-New Options

Looking at nearly-new vehicles, such as dealer demos or vehicles returned from leases, can be a cost-effective way to purchase a GV70. These vehicles often come with low mileage and the same benefits as buying new, including warranty coverage, but at a significantly reduced price.

Step 7: Check for Trade-in Value

If you have a vehicle to trade, research its market value beforehand to ensure you get a fair offer. Sites like Edmunds and Kelley Blue Book can provide an estimate of what your current car is worth, which can be used as leverage in negotiations or to offset the cost of the GV70.

Step 8: Explore Financing Options

Evaluate financing options outside of the dealership. Securing a pre-approved loan from a bank or credit union often comes with lower interest rates than dealership financing. Being pre-approved also puts you in a stronger negotiating position.


Purchasing a Genesis GV70 at a reasonable price requires careful planning, extensive research, and a strategic approach to the buying process. By understanding the market, evaluating your options, and negotiating effectively, you can secure a GV70 that fits both your lifestyle and budget.