Essential Tips for Purchasing a Cheap Subaru Ascent

The Subaru Ascent, is designed for families and adventure enthusiasts alike. With its spacious interior, standard all-wheel drive, and impressive safety features, the Ascent is an appealing choice in the mid-size SUV market. Strategic planning and informed decision-making are key. This guide will walk you through the process of purchasing an all-new Subaru Ascent at a competitive price.

Understanding the Pricing of the Subaru Ascent

The price of the Subaru Ascent varies depending on the trim level, optional features, and the dealership’s geographic location. The Ascent comes in multiple trims, from the basic model to the more luxurious Touring version, which can cost upwards of $46,000. Features like a panoramic sunroof, leather seats, and advanced driver-assistance technologies contribute to the higher price tag in premium trims.

Effective Strategies for Acquiring an Affordable Subaru Ascent

  1. Conduct Extensive Research: Begin by understanding the features and specifications of different Subaru Ascent trims. Utilize reputable automotive review sites like Edmunds or Kelley Blue Book to assess what features are standard across all trims and what comes exclusively with higher-end models.
  2. Monitor Dealer Inventory: Use online tools to monitor local and regional dealership inventories. Dealers with a surplus of Ascent models may offer better terms to reduce their stock.
  3. Optimize Purchase Timing: The timing of your purchase can significantly impact the price. Shopping at the end of the month, quarter, or year when dealers are looking to meet sales targets can result in better deals.
  4. Look for Manufacturer Incentives: Subaru periodically offers incentives such as rebates, low-interest financing, or special leasing terms. Visit Subaru’s official website or get in touch with local dealerships to find out about current promotions.
  5. Negotiate the Price: Use the invoice price (what the dealer pays the manufacturer for the vehicle) as a basis for negotiation rather than the MSRP (Manufacturer’s Suggested Retail Price). Starting your negotiations close to the invoice price can help ensure you are getting a fair deal.
  6. Pre-Arrange Financing: Obtaining a loan from a bank or credit union often yields lower interest rates than dealership financing options. Arranging your financing beforehand also puts you in a stronger negotiating position as a cash buyer.
  7. Trade-In Your Current Vehicle: If you have a vehicle to trade in, research its value beforehand using resources like Edmunds or NADA Guides. A fair trade-in value can significantly lower the purchase price of your new Ascent.
  8. Consider Last Year’s Model: If the most recent updates or features are not a priority, last year’s model can offer considerable savings and often comes with the same warranty as a current year model.
  9. Avoid Unnecessary Add-ons: Dealers often try to increase their profit margins with add-ons like extended warranties or aftermarket accessories. Decide in advance which, if any, additional features are essential.
  10. Utilize Internet Sales Departments: Engaging with a dealership’s Internet sales department can often lead to a less pressured sale and potentially better pricing.


Purchasing a new Subaru Ascent at an affordable price is achievable through thorough research, strategic timing, and effective negotiation. By employing these strategies, buyers can enjoy the comfort, safety, and performance of the Subaru Ascent without straining their finances.