Subaru’s reputation for reliability, safety, and all-weather capability makes its vehicles a popular choice among diverse demographics. The 2024 models of Subaru continue this legacy with the new automotive technologies and enhanced features. However, purchasing a new car, especially a brand model like the 2024 Subaru, can be financially daunting. This article outlines effective strategies for purchasing a new Subaru at a competitive price, helping you navigate the buying process with confidence.

Understanding the Pricing of the 2024 Subaru Models

The cost of a new 2024 Subaru can vary significantly depending on the model and trim. For example, the Subaru Outback and Forester, two of the brand’s most popular models, are likely to start around $28,000 and can go upwards of $40,000 for higher trims. Factors affecting the price include engine options, all-wheel drive configurations, and additional features such as driver-assist technologies and luxury interior details.

Effective Strategies for Purchasing an Affordable 2024 Subaru

  1. Research and Compare Models: Start by determining which Subaru model best meets your needs. Use resources like Edmunds, Kelley Blue Book, and Car and Driver to compare different models and trims. Understanding what each model offers can help you decide which features are must-haves and which you can live without.
  2. Monitor Local and Regional Inventory: Check the inventory at multiple dealerships in your area and even those that are a reasonable distance away. Dealers with a higher inventory may offer better deals to move cars off the lot.
  3. Time Your Purchase: The timing of your purchase can significantly affect the price you pay. Shopping at the end of the month or during end-of-year sales can be advantageous, as dealerships are trying to meet sales quotas and are more likely to offer favorable deals.
  4. Look for Special Incentives: Subaru often provides incentives such as rebates, low-interest financing, or leasing deals, especially when looking to promote the sale of new models or clear out last year’s stock. Check Subaru’s official website or inquire at dealerships about current promotions.
  5. Negotiate Assertively: Knowing the invoice price of the car, which is what the dealership pays the manufacturer, can serve as a valuable negotiating tool. Aim to start negotiations close to this price. Be polite yet firm, and don’t be afraid to walk away if the deal doesn’t meet your expectations.
  6. Arrange Financing in Advance: Getting pre-approved for a car loan from a bank or credit union often yields better interest rates than dealership financing. Additionally, walking into a dealership with financing already arranged gives you an edge in negotiations.
  7. Consider Previous Model Year Vehicles: If the updates in the 2024 models are minor, purchasing a 2023 model can save you money. Dealerships are motivated to sell off older inventory to make room for new arrivals.
  8. Utilize Internet Sales Departments: Many dealerships have internet sales departments that offer straightforward pricing and can often provide a less pressured buying experience. Sometimes, these departments offer prices that are more competitive than what is offered on the showroom floor.
  9. Trade-In Your Current Vehicle: If you have a car to trade in, make sure you know its market value beforehand. A fair trade-in value can significantly reduce the overall cost of your new Subaru.
  10. Skip Unnecessary Extras: Dealerships can significantly increase the price of a vehicle through add-ons and accessories. Decide in advance which, if any, additional features are essential.


Purchasing a new Subaru, particularly a 2024 model, requires careful planning and strategy. By researching thoroughly, understanding the best times to buy, and negotiating effectively, you can make your next Subaru both affordable and perfectly suited to your needs.