Comprehensive Guide to Purchasing and Selling Property through Howard Hanna Realty

Real estate transactions can be complex and intimidating, especially for those who are new to buying or selling property. Howard Hanna Realty, one of the largest real estate companies in the United States, offers a comprehensive approach to navigating the real estate market, ensuring both buyers and sellers have a seamless experience. This guide explores the key services, tools, and support that Howard Hanna provides, helping to demystify the processes of buying and selling real estate.

The Foundation of Howard Hanna Realty

Founded in 1957, Howard Hanna has grown from a small family business to a full-service real estate powerhouse, currently operating in multiple states across the Mid-Atlantic, Midwest, and Eastern United States. With a customer-centric approach, Howard Hanna Realty has built its reputation on trust and integrity, weaving innovative technology with personalized service.

Buying a Home with Howard Hanna

For those looking to purchase a home, Howard Hanna Realty offers a bevy of resources and tools, designed to simplify the buying process. Here are several facets that set Howard Hanna apart in the home-buying market:

1. Comprehensive Search Tools: Howard Hanna’s website and mobile app provide user-friendly platforms for potential buyers to search for properties that fit their needs. With detailed search filters such as location, price, number of bedrooms, and more, users can find listings that align with their requirements. The platform also offers virtual tours and high-definition photos, making it easier for buyers to explore properties remotely.

2. Financial Services: Through Hanna Financial, Howard Hanna offers a variety of financing options tailored to the buyers’ needs, including mortgage pre-approvals, mortgage loans, and insurance services. By integrating these services, Howard Hanna ensures that buyers have a streamlined process from browsing homes to making an offer.

3. The 100% Money Back Guarantee: A unique offering by Howard Hanna is their 100% Money Back Guarantee. If a buyer is not satisfied with their purchased home, Howard Hanna will buy back the home at the purchased price, under specific terms and conditions. This guarantee provides an additional layer of confidence for new homebuyers.

Selling a Home with Howard Hanna

Selling property can be equally daunting, but Howard Hanna equips sellers with a multitude of tools and services designed to maximize property exposure and streamline sales processes. Here’s how they assist sellers:

1. Market-Ready Home Program: This service helps sellers prepare their homes for the market, potentially increasing their property’s appeal and value. The program includes expert advice on repairs and updates that could enhance the home’s marketability.

2. Strategic Marketing Tools: Howard Hanna utilizes a combination of traditional and digital marketing strategies. This includes listings on high-traffic websites, social media advertising, email marketing campaigns, and beautifully designed print materials to ensure properties reach a wide audience.

3. Transparent Communication: Throughout the selling process, Howard Hanna ensures transparent communication via their online seller’s dashboard where sellers can view real-time feedback from showings and up-to-date market data relevant to their listings.

Howard Hanna’s Impact on the Real Estate Market

With decades in the real estate industry, Howard Hanna’s numbers speak for themselves. They handle tens of thousands of transactions annually, making them a major player in the markets they operate in. The company’s innovative approaches, like the “Buy Before You Sell” program, help clients navigate the often tricky timing of real estate transactions.

Additional Resources and Support

Howard Hanna goes beyond mere transactions. They offer educational resources, including homebuyers’ guides, home selling tips, and a blog that covers a wide range of real estate topics. For those unfamiliar with real estate terminology or processes, these resources can be invaluable.

Moreover, Howard Hanna holds a strong commitment to community involvement, often participating in and sponsoring local events and charities, which reinforces their role as a community-centric company.


Purchasing or selling a house marks a significant chapter in one’s life. For those navigating the complexities of real estate transactions, partnering with Howard Hanna Realty provides a blend of personal touch, innovative tools, and comprehensive services that distinguish them from other real estate companies. Whether you’re buying your first home or selling your property, Howard Hanna’s structured yet flexible approach tailors to individual needs, making the journey smoother and more rewarding.

In conclusion, Howard Hanna Realty not only aids in handling the logistics of buying and selling homes but also ensures that clients are well-informed and comfortable throughout the process, building relationships that last beyond a single transaction.