The automotive industry is undergoing a monumental shift towards electric vehicles (EVs), pushed by an increasing need for sustainability and strides in technology. Leading the charge in accessible luxury electric cars, BMW has recently unveiled its new i4 model, a game-changer in combining performance, style, and affordability. Here’s an in-depth look at the new BMW i4, a car that aims to redraw the lines in the EV landscape.

Overview of the BMW i4

At its core, the BMW i4 is a testament to the brand’s commitment to innovation and environmental stewardship. The i4 model is part of BMW’s broader electrification strategy, which promises to deliver 25 electrified models by 2023. The i4 itself is a sleek, all-electric sedan that marries the performance BMW is known for with the advanced technology and zero emissions that are becoming more crucial to modern consumers.

Performance and Power

Beneath the stylish exterior, the BMW i4 boasts impressive specs that cater to car enthusiasts and eco-conscious drivers alike. The model comes in several variants, with the eDrive40 offering a rear-wheel-drive system and the M50 featuring BMW’s performance-enhanced all-wheel-drive setup. The i4 eDrive40 is equipped with a 335 horsepower engine, capable of accelerating from 0 to 60 mph in just 5.5 seconds. On the higher end, the i4 M50 turns up the power with 536 horsepower, shooting from 0 to 60 mph in a mere 3.9 seconds. This model showcases the potential of electric powertrains in achieving high-performance metrics traditionally seen in combustion engines.

Range and Charging

Range anxiety is often a significant barrier to EV adoption, but the BMW i4 addresses this head-on. The eDrive40 variant boasts a commendable EPA-estimated range of up to 300 miles on a full charge, making it a viable option for both daily commuting and longer trips. For those looking for even more range, the M50 variant offers up to 245 miles. Additionally, the BMW i4 supports charging of up to 200 kW, allowing drivers to recharge up to 80% in about 30 minutes at a DC fast-charging station. This fast-charging capability, combined with the expansive range, places the i4 in a competitive position in the market.

Interior and Technology

No BMW vehicle would be complete without a high-end, comfortable interior, and advanced technological features, and the i4 is no exception. It is equipped with the latest iteration of BMW’s iDrive infotainment system, housed in a stunning curved display that integrates the driver’s dashboard with an all-encompassing control and entertainment center. This smart system adapts to the driver’s habits over time, enhancing user experience. The use of sustainable and high-quality materials throughout the cabin underscores BMW’s commitment to luxury and environmental consciousness. Regardless of the drive, passenger comfort and connectivity are prioritized, with ample space and technology at your fingertips.

Affordability and Market Position

Perhaps one of the most surprising elements of the BMW i4 is its price point. Starting at around $55,400 for the eDrive40 and $65,900 for the M50, the i4 is positioned very competitively within the luxury electric car market. When compared to similar models in its class, like the Tesla Model S or the Mercedes-Benz EQS, the i4 offers considerable savings, making it an attractive option for those looking to enter the luxury EV space without breaking the bank. Additionally, potential buyers in the United States might benefit from federal and state EV incentives, which can further reduce the cost of ownership.

Environmental Impact

The i4 represents a significant step forward in BMW’s eco-friendly initiatives. Its zero-emissions capability is a clear win for environmental sustainability. Moreover, BMW has committed to reducing its carbon footprint across the production cycle, from supply chain management to manufacturing. The company’s approach includes using renewable energy sources in production plants and minimizing waste. By choosing the i4, consumers are not only purchasing a vehicle but also supporting a company that is actively contributing to the global effort of environmental conservation.


The BMW i4 is not just another electric vehicle; it is a comprehensive, well-rounded machine that challenges the norms of EV manufacturing and pricing strategies. With its compelling mix of performance, range, luxury, and affordability, the BMW i4 stands out as a superior choice in the burgeoning market of electric cars. For those contemplating a switch to electric, the i4 offers an enticing blend of the traditional BMW driving pleasure and the benefits of electric mobility, packaged within a surprisingly accessible price.